The purpose of this study was to find solutions for problems related to the cooperation performance when connected with Strategic competitive advantage. This study was theoretical review, especially about the effect of Strategic competitive advantage on the cooperation performance. Competitive advantage is the ability of a company to achieve economic benefits in respect of the profits that can ...

This article takes a systems perspective to study marketing channel system structure dynamics and their interactions with economic system dynamics. A novel, non-linear method from ecology is used to establish a causal network of mostly bi-directional causal forcing between economic variables and marketing channel system structure. This resulting causal network facilitates a comprehensive unders...

in order to survive and sustain the competitive advantage in the competitive markets, many organizations have turned to relationship marketing by focusing on maximizing the life time value of their customers and churn management. in fact, more and more companies do realize that their most precious asset is the existing customer base. customer retention is a valuable strategy to ensure long term...

This study aims to determine the effect of product innovation, marketing strategy, entrepreneurial orientation on performance sharia hotels during Covid-19 pandemic with competitive advantage as an intervening variable. research is a type quantitative and data used are primary data. The population in this were employees Hotel Arini Syariah Solo, Anuggrah Boyolali, Oemah Djari Salatiga. sample a...

C spend millions of dollars on advertising to boost a brand’s image and simultaneously spend millions of dollars on promotion that many believe calls attention to price and erodes brand equity. We believe this paradoxical situation exists because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions ...

a r t i c l e i n f o The transfer of locally created marketing strategies worldwide represents a key competitive advantage for multinational corporations (MNCs). Although a research topic of much interest, empirical content of past studies is scarce. Absorptive capacity studies typically test direct effects of either the transfer capacity of the strategy's initiator or the recipient's ability ...

This paper presents an exploratory investigation of the Manufacturing/Marketing (hereafter M/M) interface. From the literature and prior empirical work in M/M strategies, we propose a path model for assessing the mediating impact of the M/M interface harmony on M/M morale and business performance. Using two convenience samples of executives, we empirically test the direct and indirect influence...

data mining is a powerful tool for firms to extract knowledge from their customers’ transaction data. one of the useful applications of data mining is segmentation. segmentation is an effective tool for managers to make right marketing strategies for right customer segments. in this study we have segmented retailers of a hygienic manufacture. nowadays all manufactures do understand that for sta...