India is unlike Western/European markets where cultural homogeneity is higher to the extent that marketing communications and branding solutions can be developed and seamlessly applied to large populations with greater efficacy. Communicating to culturally diverse groups using a common creative theme could be challenging. Communication serves multiple purposes, e.g. awareness and/or recall buil...

The overarching research question in this paper is: What is the influence of high-versus-low context cultural orientations on effective participation in globally distributed collaboration using email? Two subsidiary research questions follow: (1) What discernable patterns of cultural variation are evident in the email messages, and (2) What is the effect of cultural variation on the contributio...

This chapter surveys and assesses from an ecocentric perspective some representative literary portrayals of the Australian deserts. Generally, it contrasts works that portray the desert as an alien, hostile, and undifferentiated void with works that recognise and value the biological particularities of specific desert places. It explores the literature of three dominant cultural orientations to...

A major problem with the emerging sociological literature on cosmopolitanism is that it has not adequately theorized mechanisms that mediate the presumed causal relationship between globalization and the development of cosmopolitan orientations. To solve this problem, I draw on Bruno Latour’s actor-network theory (ANT) to theorize the development of three key elements of cosmopolitanism: cultur...