نتایج جستجو برای: customer orientation
تعداد نتایج: 145861 فیلتر نتایج به سال:
Abstract Background: This study attempts to review dimensions and indicators of organizational culture in Petroleum Industry Health Organizations utilizing Denison navigation framework and provide practical solutions to improve the situation based on strengths and weaknesses identification. Material and Methods: Thisapplied study was a descriptive - analytical one which performed using field ...
With the coming of information age and the development of economic integration, challenges that enterprises face increasingly go up. The excessive competition in the market makes the difference among products increasingly reduce, and the high surplus and the diversification of customers’ demands make the production management of the enterprise from the product orientation to the customer orient...
Service employees’ willingness to report complaints (WRC) is an important determinant of firms’ long-term growth. Despite its importance, we know little about the factors that drive or hinder employees’ WRC. Drawing on the job demands-resources (JDR) model, we propose job resources (supervisor support and employee empowerment) and job demands (perceived customer unfriendliness and workload) as ...
The ability of firms to adapt to changing markets and technology is a fundamental topic both in strategic management and marketing literature. The focus of this paper is to study how firms adapt to their environments and create superior market orientation. We hypothesize specific relationships between market adaptation and market orientation. Moreover, we analyze the moderating effects of a fir...
This paper presents research-in-progress. An extensive customer-centric data warehouse architecture should enable both complex analytical queries as well as standard reporting queries on customer data without performance restrictions for both requirements. This paper introduces a dichotomic approach, which brings together these contradicting tasks of a data warehouse. On the one hand, it elabor...
Brand loyalty is one of the most important factors affecting the success of marketing efforts, which, in turn, is under the influence of numerous and diverse factors and conditions. Identifying these factors and determining the effect of each significantly help managers to make the right decisions. Therefore, the aim of this article is identifying and examining thefactors in...
a r t i c l e i n f o This study investigated the influence of the completeness of CRM relational information processes on customer-based relational performance and profit performance. In addition, interaction orientation and CRM readiness were adopted as moderators on the relationship between CRM relational information processes and customer-based performance. Both qualitative and quantitative...
this study considers the level of increase in customer satisfaction by supplying the variant customer requirements with respect to organizational restrictions. in this regard, anp, qfd and bgp techniques are used in a fuzzy set and a model is proposed in order to help the organization optimize the multi-objective decision-making process. the prioritization of technical attributes is the result ...
The importance of a market orientation as the basis for meeting customer expectations is well known in marketing (Kohli and Jaworski 1990). The basis of this orientation is an understanding of who the customers are and what they want. While it may be expected that all organisations can identify customers through the chain and the final end consumer, the organisations in this case study did not....
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