Vol. XLIV (November 2007), 579–594 579 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Rajkumar Venkatesan is Associate Professor of Business Administration, Darden Graduate School of Business, University of Virginia, Charlottesville (e-mail: [email protected]). V. Kumar (VK) is ING Chair Professor in Marketing and Executive Director, ING Ce...

Market segmentation is an essential element of marketing in industrialized countries. Goods can no longer be produced and sold without considering customer needs and recognized the heterogeneity of these needs. In this paper, we use market segmentation approach in single product inventory system with deteriorating items. The objective is to make use of optimal control theory to solve the produc...

Video broadcasting protocols can improve the efficiency of video on demand services by reducing the bandwidth required to distribute the videos that are simultaneously watched by many viewers While many broadcasting protocols have been proposed, none of them takes into account the fact that the server will broadcast compressed videos whose bandwidth requirements depend on the rate of change of ...

In previous study we proposed algorithms to select representative frames from a segment for phoneme likelihood evaluation. In this paper we show that this frame selection behavior is phoneme dependent. We observe that some phonemes benefit from frame selection while others do not, and that this separation matches the phonetic categories. For those phonemes sensitive to frame selection, we find ...

Many researchers place great emphasis on the customer segmentation step of the CRM implementation process because it is a starting point for creating differentiated offerings and target marketing to satisfy customers. As the process of segmenting customers is to make an important service encounter with a company and its customers, both the companies’ and customers’ expected value should be cons...

Executing customer analysis in a systemic way is one of the possible solutions for each enterprise to understand behavior consumer patterns an efficient and in-depth manner. Further investigation helps firm develop decisions turn, optimize enterprise’s business maximizes satisfaction correspondingly. To conduct effective assessment about customers, Naive Bayes(also called Simple Bayes), machine...