This study examines how the initially perceived product value affects a consumer’s purchase intention after he/she reads various tones of online reviews. It proposes that the associations among the initially perceived product value, the level of confirmation made by reading reviews and final purchase intention would differ across review tones that; 1) when the tone is extreme, the impact of con...

Consumers have become highly concerned about their enduring health and moulding behaviour towards benefits purchases. With regard to this, the paper aims examine determining factors that influence purchase intention of organic food in Biratnagar. Among different exploratory factors, this study impact trust, consciousness knowledge on food. A self-administered questionnaire was sent a random bas...

The purpose of this study is to analyze the effect Social Media Marketing on Customer Purchase Intentions. data used in were obtained directly from distributing online. number respondents was 115 people. results testing hypothesis indicate that: Firm- Created Communication has a positive and significant User-Generated Communication,and Brand Passion. Meanwhile, no also show that Passion Loyalty...

These days we can do many things with mobile phones, which probably explains why consumers have adopted mobile devices faster than any other consumer product. In Australia, most households have a mobile phone and it is the young who own and use them most. In a year or two, there will be more mobiles than PCs and they will be as common as TV sets. But what might they be used for? Will m-commerce...

Consumer behaviour in 2016 shows that (r)etailers need online/offline integration to better serve their clients. An important distinguishing feature of the physical shop is how it can offer consumers a shopping experience. This study uses two experiments to research the extent a fashion store's shopping experience can be presented to consumers via visual material (a regular photo, a 360-degree ...

Consumers rely on information from others to make purchasing decision, especially in uncertain situations (Mitchell and McGoldrick 1996). Word of mouth (WOM) is an effective way to acquire service evaluation and insightful information from other experienced customers within a short period of time (Mazzarol, et al, 2007) and it can be positive or negative. The intangible and experiential attribu...