Social activities in electronic networks play an increasingly important role in our every-day lives. We are exchanging important information via electronic mails, wikis, web-based forums, or blogs, and meet new friends or business contacts in Internet communities and social network services. Parallel to this growing socialization of the World Wide Web, the requirements on the electronic service...

Peer-to-peer lending platforms such as Prosper Marketplace facilitate lending by matching potential borrowers with potential lenders using an auction mechanism. Borrowers can post loan requests and lenders can bid on a request specifying a minimum interest rate and an amount they are willing to lend. In this paper we analyze the impact of social information on the interest rate of funded loans ...

O f late, the use of social media has spread worldwide and there is a massive number of international users. According to reports from Facebook (1) and Twitter (2) during the second quarter of 2014, the number of active users reached 1.32 billion and 271 million, respectively. That being said, several studies have reported overwhelming responses from medical students using social media networki...

-------------------------------------------------------------------ABSTRACT--------------------------------------------------------------Social networks contribute a good portion of Internet traffic nowadays and thus attract tremendous research interests. Among social networking services, Facebook has become most popular for communication with familiar and also with unfamiliar persons. Many peo...

In the digital era concepts such as social networks, blogs and forums have become integrated keywords in the marketing communication strategies of brands worldwide. The old ways of building an online presence, such as simple websites, have diminished most of their relevance in front of social media tools. The ease of establishing contacts with consumers made out of these new applications propit...

Nowadays the audience’s behaviors and reactions to health-related messages are of great importance. The present research aimed at studying the effect of health-related messages on the behaviors of social networks audiences according to attention, interest, desire, action model. The study used structural equation modeling to analyze the gathered data. The data were collected from the audiences o...