Background and Objectives: Religious behaviors, among which Trust in the Almighty God is a major representation, play a key role in giving meaning to life, generation of hope, and mental relaxation. The present study was conducted aimed at examination of the subject Trust in the Almighty God and analysis of the concept Trust from the perspective of psychology, delineating its relationship with ...

The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...

Recommender systems help customers to choose right product or service from large number of alternatives available on Internet. In recent time, trust becomes an important issue in designing effective recommender systems. In this paper we have studied the role of trust and distrust in designing recommender systems. General Terms E-Commerce, Information Retrieval, Web Mining.

The trust plays an extremely important role in online shopping. In order to make online shopping trusty, this paper puts foreword a new trust model in e-commerce environment GIR-TM (Groups’ Internal Recommendation Trust Model). First, it regarded the network as a combination of groups, and then did the internal recommendation based on these groups. The GIR-TM, in the process of recommendation, ...

Many e-commerce transactions via e-payment systems is carried out. The aim of this study is that the theory of structures, an empirical analysis about the importance and ranking key factors that may be on customer satisfaction in electronic payment systems affect the Iranian banks.9 specific topics of the factors in e-payment systems, customer satisfaction and affect are more key, were selected...

The inherent uncertainties of open marketplaces motivate the design of reputation systems to facilitate buyers in finding honest feedback from other buyers (advisers). Defining the threshold for an acceptable level of honesty of advisers is very important, since inappropriately set thresholds would filter away possibly good advice, or the opposite allow malicious buyers to badmouth good service...

E-businesses are searching for ways to provide both cost effective and secure communication services. Internet, which is the primary medium for conducting e-business, is by its nature, an open, heterogeneous, non secure medium. Reports show that the ellipsis of trust in transaction security is the major reason why consumers are dubious to shop online and in expansion, unwilling to adopt an elec...