The decline of shopping streets and the rise of shopping malls have been major trends in European retailing for decades. So far, research has failed to investigate this shift of agglomeration format (AF) patronage from a marketing perspective, including the consumers’ point of view. This paper presents a theoretical comparison of generic similarities and conceptual differences between shopping ...

I several marketing contexts, strategic complementarity between the actions of individual players demands that players coordinate their decisions to reach efficient outcomes. Yet coordination failure is a common occurrence. We show that the well-established psychological phenomenon of asymmetric dominance can facilitate coordination in two experiments. Thus, we demonstrate a counterintuitive re...

Professional baseball was a pioneer in the sports industry in Taiwan. With the discussion of leisure constraints and non-consumption factors, the purpose of this study was to understand and find out the problems of these two factors of professional baseball consumers, in order to provide some information to related organizations through relevant marketing approaches. Another main purpose of thi...