This paper provides an overview of the main types of surveys carried out for customer satisfaction analysis according to the dimension of the firm and to the data collection method. Different errors can be generated by these methods, causing biases in the results. We focus on the self-selection error and we employ three methods to correct the bias associated to it. A simulation underlines the p...

Proper product design plays in important role in the success within a marketplace. In order for a product to succeed within a competitive consumable commodity market, the product must focus on specific attributes. This paper examines three historical case studies the video cassette, the DVD, and the high definition markets. Through these three examples, trends amongst product features, consumer...

We consider new online variants of supply chain management models, where in addition to production decisions, one also has to actively decide on which customers to serve. Specifically, customers arrive sequentially during a selection phase, and one has to decide whether to accept or reject each customer upon arrival. If a customer is rejected, then a lost-sales cost is incurred. Once the select...

Demand Response (DR) is a widely used technique to minimize the peak to average consumption ratio during high demands. An effective DR scheduling algorithm should minimize the curtailment error the difference between the targeted and achieved curtailment values to minimize the costs to the utility provider and maintain system reliability. Several polynomial time heuristics have been proposed in...

Adverse selection is an important problem for marketers. To reduce the chances of acquiring an unprofitable customer, companies may screen prospects who respond to a marketing offer. Prospects who respond are often not approved. At the same time, prospects who are likely to be approved are unlikely to respond to a given marketing offer. Using data from a firm’s customer relationship management ...

The management of coupon promotions is an important issue for marketing managers since it still is the major promotion medium. However, the distribution of coupons does not go without problems. Although manufacturers and retailers are investing heavily in the attempt to convince as many customers as possible, overall coupon redemption rate is low. This study improves the strategy of retailers a...

Nowadays customer attrition is increasingly serious in commercial banks, particularly, high-valued customers in retail banking. Hence, it is encouraged to develop a prediction mechanism and identify such customers who might be at risk of attrition. This prediction mechanism can be considered to be a classifier. In particular, the problem of predicting risk of customer attrition can be prototype...

Personalized consultation in large-scale businesses like found in electronic shops is getting more and more important. To provide customers with adequate product information, an automated, dynamic, customer-adaptive dialog has to be carried on that simulates a real sales talk between a sales person and a customer. The task of an electronic sales system is to gain very quickly as much informatio...

In present days there is huge competition between various companies in the industry. Due to this companies pay more attention towards their customers rather than their product. They become aware of customer churn issue. Basically when a customer ceases one’s relationship with the company, this misfortune of relationship is known as customer churn. Various data mining approaches are used to pred...