the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

Social trust is one of the foundations for social order in society. Trust in any organization is affected by various factors such as customer satisfaction, service quality, staff skill and taking into account the customer orientation and service receivers’ satisfaction principles. This research seeks to study the sociological study of social trust of the insured population of social security or...

warranty as a kind of service contract today plays a role key in business and legal transactions. in this paper, we present a manufacturer, an agent and a customer's model under different service contracts suggestions. the manufacturer's profit is maximized by determining sale price, warranty period and warranty price. in addition we obtain optimal maintenance cost or repair cost for ...

the location-routing problem is a relatively new branch of logistics system. its objective is to determine a suitable location for constructing distribution warehouses and proper transportation routing from warehouse to the customer. in this study, the location-routing problem is investigated with considering fuzzy servicing time window for each customer. another important issue in this regard ...

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Today, in a competitive market, service organizations and producers have a great attention to optimization and customer satisfaction in order to become competitive. Service organization must reduce the number of arrival, waiting time and service time in the queue to increase the customer satisfaction. In this paper by the aim of queuing theory we analyze the optimal amount of increment in a rep...