This study finds that subjective norm plays a critical role in online trust formation. It is the covariate of all cultural variables. For a person of any cultural orientation, others' opinions matter. Uncertainty avoidance and power distance, but not collectivism, most strongly influence subjective norm and trust constructs. Introduction While e-commerce is a global phenomenon, and understandin...

A high level of trust can make the members of self-managing work teams reluctant to monitor one another. If low monitoring combines with high individual autonomy, team performance can suffer. Data from 71 self-managing teams of MBA students demonstrated this effect. High trust was associated with higher team performance when individual autonomy was low but with lower performance when individual...

Social trust forms the fundamental basis for social interaction within societies. Understanding the cognitive architecture of trust and the roots of individual differences in trust is of key importance. We predicted that one of the factors calibrating individual levels of trust is the intrauterine flow of nutrients from mother to child as indexed by birth weight. Birth weight forecasts both the...

This study offers insight into whether trust-building and purchase intention can be affected by incorporating a motivational factor such as self-efficacy into online consumer trust-building. Previous e-trust study has illuminated individual online consumer trust in e-commerce as the outcome of a subjective judgment mechanism. In an effort to expand understanding of trust-building, self-efficacy...

The aim of the study was to investigate the association between contextual generalized trust and individual-level 2009 A(H1N1) pandemic immunization acceptance. A second aim was to investigate whether knowledge about the A(H1N1) pandemic mediated the association between contextual generalized trust and A(H1N1) immunization acceptance. Data from the National 2009 H1N1 Flu Survey was used. To cap...

NetTrust is a system that informs individual browsing and information-sharing decisions by leveraging first, second and third party information. Net Trust uses first person browsing history to create implicit ratings as well as enabling explicit ratings and comments. NetTrust similarly provides information from a user-selected social network by sharing ratings from browsing histories and annota...

Several previous studies measure the extent to which individuals trust other individuals and argue that individual trust is an important element of interaction in organizations and markets. However, a related topic is the extent to which it is possible for individuals to trust groups as separate entities. This concept, referred to as collective trust, has been previously discussed but not caref...