The nature of the online medium and the characteristics of web sites can significantly alter the degree of customer price sensitivity in online markets. Many managers fear that the Internet will increase price sensitivity and intensify price competition. There is, however, very little conceptual or empirical research on this topic. In this paper, we use the information search literature to deve...

Thirty years ago, psychologist Daniel Kahneman and economists Jack Knetsch, and Richard Thaler (1986a & b) proposed that fairness matters in the marketplace. They presented evidence-based community rules of fairness that are encapsulated in the “principle of dual entitlement”; consumers are entitled to the reference transaction (e.g., price) and, similarly, the firm is entitled to its reference...

Leisure travelers increasingly prefer to book hotel online when considering the convenience and cost/ time saving. This research examines the direct and mediating effects of brand image, perceived price, trust, perceived value on consumers' booking intentions and compares the gender differences in online hotel booking. The outcomes confirm most of the direct and indirect path effects and are co...

Thirty years ago, psychologist Daniel Kahneman and economists Jack Knetsch, and Richard Thaler (1986a & b) showed that fairness matters in the marketplace. They presented evidence-based community rules of fairness that are encapsulated in the “principle of dual entitlement”; consumers are entitled to the reference transaction (e.g., price) and, similarly, the firm is entitled to its reference p...

Online buzz reflects the perceived quality of products in a positive, negative, or neutral way. We have limited understanding of how customers’ quality perceptions, often referred to as e-sentiment, affect the movement of prices. In this paper, we examine the effect of e-sentiment on the daily price fluctuations of MP3 players by using daily buzz information collected from diverse online docume...

Indian retail sector has become competitive with the emergence of organized retail players. Currently retailers are focusing on developing their own brands or private labels to enhance customer loyalty, to add diversity and for better margins. The study primarily looks into understanding the consumer preference for private labels or store brands in breakfast cereals, snacks category (biscuits a...

Consumers care about the fairness of companies both in terms corporate social responsibility (CSR) engagement and prices. However, interplay between these domains is not yet well understood. Therefore, this study examines how consumers’ perceptions CSR affect their perceived price following a increase. Drawing on cue-utilization expectancy disconfirmation theory, authors propose that exacerbate...