in today's communities achieving to effectiveness of urban advertising is one of troubles of advertisement industry. this research is trying to answer this question that using three-dimensional design in urban advertising has what place in urban field? this query has been conducted in the method of iconological analysis on chosen urban advertising works of last 15 years in the world with t...

Content-aggregating Web portals such as yahoo.com are becoming increasingly popular. Until recently, many of these Web sites positioned themselves as ‘search engines’ or ‘navigational directories’. However, over time, these sites made the transition to Web portals by incorporating additional features such as news, maps, driving directions, chat rooms, email services, and many others. By doing s...

The over-consumption of alcohol by college-aged adults continues to be a societal problem. This study analyzed the effect of Public Service Announcements (PSAs) designed to counteract alcohol advertisements on the behavior of college-aged consumers of alcohol. The researcher conducted a review of the literature as a means of discussing the issue. The aim of this research was to find the most ef...

This study describes the context of public service advertisements with COVID-19 theme in Thairath Thai newspaper October-November 2020 edition. The data were obtained based on listening method, documentation and note-taking techniques. speech component (PARLANT) is used to analyze context. validity test semantic validity. technique repeated reading, discussion colleagues expert judgment. resear...

Asymmetrically positioned retailers, who vary in the quality/in-store service offered, are increasingly using promotional advertising—the practice of advertising sale prices on familiar merchandise lines—to compete for customers who are willing to comparison shop. The objective of this paper is to examine the role of promotional advertising for stores that vary in their quality positioning in c...