the aim of this research is to investigate the relationship between leader – member exchange and organizational citizenship behavior, and considering the mediating role of psychological empowerment and organizational commitment. the sample consisted of 250 employees of marun oil and gas producing company who were selected by simple random sampling method. the instruments which used in this rese...

The objective of this research is two fold. First is to determine the impact of brand experience, brand trust and affective commitment on purchase intentions. Second is to ascertain the mediating role of brand love in the relationships of purchase intentions and word-of-mouth. The data was obtained from 265 cell phone customers from Islamabad and Rawalpindi cities of the Islamic Republic of Pak...


 This study aims to explore the relationship and direct influence of luxury fashion on purchase intention goods, effect commitment goods global identity goods. On an ongoing basis, companies can increase sales behavior engage buyers generate interest in purchasing Purchase becomes one most important things a company if shares information/knowledge with customers, it will also customer's b...

one of the important problems concerning women in iranian organizations is the stereotype attitudes towards women inherited from the past. many of these negative attitudes have been made by men, and that’s why, women's efficiency and effectiveness in organizations seems low as compared to that of men. this study attempts to examine the popular clichés concerning women's organizational...

in recent years, many changes have been observed in buying culture of customers and developing chain stores in iran. moreover, need to be more competition in business environments made necessary the stablishment of chain stores, the creation of competitive advantage and long relations to the costumers. regular marketing is a response to stores requirement when establishing such a win-win long r...