The failure rate of new service projects is high, because the knowledge about how innovations should be developed is limited. In the last decade, several studies have investigated the success factors associated with service innovations (e.g. AtuaheneGima, 1996; de Brentani, 2001; Storey and Easingwood, 1998). However, no research in new service development (NSD) has addressed the question of wh...

Nonverbal behaviour influences to a significant extent our perception of others, especially during the earliest stages of an interaction. This article considers the phenomenon in two zero acquaintance scenarios: the first is the attribution of personality traits to speakers we listen to for the first time, the second is the social attractiveness of unacquainted people with whom we talk on the p...

Bu araştırmanın amacı Türkiye’deki pazarlama profesyonel meslek mensuplarında psikolojik sermaye, sermayesi, iş çekiciliği algısı ve performansı arasındaki nedensellik ilişkisini açıklayabilmektir. Araştırmada nicel araştırma yöntemi kullanılmıştır. veri toplama amacıyla anket Anket 228 katılımcıyla çevrimiçi uygulanmıştır. Psikolojik literatürdeki ölçeklerden yararlanılarak ölçülmüştür. Araştı...

objectives: this study aimed to find the factors that affect dental esthetics and smile attractiveness in orthodontically treated patients according to laypeople’s judgment, and to determine whether there is any relationship between dental and smile esthetics. materials and methods: using the q-sort technique, 60 laypersons (30 males, 30 females) rated dental and smile photographs of 48 orthodo...

Just-world theory provides a possible explanation of physical attractiveness stereotyping, in that believing in a just world should lead to a positive bias toward "winners," such as the physically attractive. Several hypotheses derived from this premise were tested by having adults complete the Just World Scale and rate the personality traits and expected life outcomes of an attractive or unatt...