The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...

It may be argued that the general price-comparison based business model of Internet Service Providers may work in short term. However, to make such a model sustainable and to attract future customers a greater understanding of various factors affecting broadband internet adoption by consumers is essential. This paper examines a range of factors that possibly influence the Pakistani household co...

This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine user mobile commerce acceptance. This paper models the factors relationships such as perceived usefulness, perceived ease of use, personal innovativeness, subjective norms, behavioral control and intention to adopt mobile commerce. The proposed model was empirica...

The Unified Theory of Acceptance and Use of Technology (UTAUT) model is used to study acceptance and usage of instant messaging among college students. This study validates the UTAUT model in a new environment which is not work related. The results show that functional capability (the presence of various functions in the application) has a direct effect on behavior intention as well as on perfo...

As online games grow in importance as an electronic commerce application, researchers and practitioners increasingly believe that understanding online game player behavior is critical to the success of online game vendors. In an attempt to gain new insights into the determinants of behavioral intention to play online games, we propose a theoretical model that augments the theory of reasoned act...

results: the finding revealed that intention of family physicians to reduce referral rate of patients to specialists was significantly related to two theory-based variables of subjective norms (r = 0.38, p < 0.001) and perceived behavioral control (r = 0.43, p < 0.001), and not to attitudes. a stepwise regression entering direct measures of the theory variables explained 35% of the variance on ...

Introduction: Elderly patients suffer disproportionally from a number of chronically painful conditions, with arthritis leading the list. Osteoarthritis (OA) is the most common joint disorder and the most prevalent cause of joint pain across the spectrum of middle age to elderly. Enhancing behavioral intention toward self-care for OA, previously known as proximal predictor of self-care, is one ...