This paper provides evidence on the impact of events on the Web reputation of a city. The marketing and tourism literature indicates that events represent an important lever to strengthen the brand of travel destinations. However, the impact of events on the Web reputation of a city is largely unexplored. This paper takes a first step in this direction by measuring the impact of two events on t...

in the current era, there is a strong need for marketing thought to move toward new marketing perspective. abundant evidence shows that marketing should be interdisciplinary and cross– functional, hence we have to focus more on human resources, agile and empowered structures, networks and strategic alliances. research design is descriptive and it is applicable in terms of objective. the researc...

in highly competitive market of food industry maintaining and increasing market share are results of brand performance. hence detecting the effective factors on the brand performance is crucial in strategic marketing decisions. data gathered by a 36-items questionnaire. the sample was composed of 131 managers and marketing experts in 62 companies in food industry those are located in tehran cit...

Through the study of standardized practices (walking tours, bus-tours) and devices (maps, guidebooks) for touring cities, this dissertation shows (1) how the city of Berlin is transformed into a virtual object, namely, an urban destination, (2) how such transformation is enabled not simply by tourist movement in space and being away from ‚home‘, but by tourist communication on the city, and (3)...

Corporations are working under changing environment. To cope with these changes marketers are continuously involve in finding new ways to communicate their products and services. People have too many choices and too less time so communication becomes very critical. Changes in technology open a new door as mobile devices are common now days. Mobile advertisement is the most attractive channel to...

In a place at La Mancha El Quijote decided to go out as a knight-errant in search of adventure. In one of his escapades El Quijote met Master Pedro and his divining past-things ape. Master Pedro was a famous puppet-showman, exhibiting a show of the release of Melisendra and thus, for the very first time in our history, he linked marketing and technology. The Master Pedro’s show was mainly used ...