This paper considers the current efforts to describe the effect of Internet-based technology on interactivity between citizens and public organizations to be incomplete and poorly linked. This paper develops a model of interactivity that reflects the self-organization potential of virtual communication and the social context within which citizens and bureaucrats operate. The model helps us to i...

Existing communication models and definitions of interactivity provide both background and structure for a new model of cyber-interactivity that is introduced and explored in this article. Two primary dimensions, direction of communication and level of receiver control over the communication process, provide the primary framework for this new model of computer-mediated cyberinteractivity. A stu...

Existing communication models and definitions of interactivity provide both background and structure for a new model of cyber-interactivity that is introduced and explored in this article. Two primary dimensions, direction of communication and level of receiver control over the communication process, provide the primary framework for this new model of computer-mediated cyberinteractivity. A stu...

The use of interactivity as a variable in empirical investigations has dramatically increased with the emergence of new communication channels such as the world wide web. Though many scholars have employed the concept in analyses, theoretical and operational definitions are exceedingly scattered and incoherent. Accordingly, the purpose of this project is to engender a detailed explication of in...

Constructivist educational trends stress interactivity as an important methodology for education and communication. Focusing on archaeological presentation and museum communication, this paper examines how the introduction in these fields of Information and Communication Technologies (ICT), and particularly of Virtual Reality (VR) and multimedia (MM) applications, is modifying the “traditional”...

This study examined two advocacy nonprofits in the United States to determine and compare primary factors that affect the organizations’ Internet communication practices. Those most heavily involved with each organization’s Internet presence were interviewed, and their websites were examined with attention to specific characteristics, such as interactivity and donation capabilities. Overall, th...