Different from traditional linguistics which views metaphor as a means of rhetoric, cognitive linguistics holds that metaphor, instead of being a deviant phenomenon of normal language, is a way of thought and a powerful instrument of cognition. Because of the reason that the traditional linguistics failed to explain the essence of metaphor, the modern linguists began to do research on it from t...

Metaphor and analogy are cognitive tools which, in serving specific communicative goals and descriptive needs, are subject to a host of pragmatic pressures. Knowing that these pressures will shape the interpretation of a given metaphor, an effective communicator will exploit them to structure the conceptual content of the metaphor in such a way as to maximise its perceived aptness and argumenta...

Argument by multimodal metaphor usually plays a vital role of persuasion daily. In this paper, we analyse the argumentation of Lin Dan Commercial (LDC), an anti-corruption advertisement broadcasted on China Central Television, with conceptual metaphor theory and multimodal metaphor, in order to carry out an evaluation of the reasonableness and effectiveness of the argument. On practice, this re...

Sufi and mystic poets employ linguistic evidence, especially expressions regarding animals, to represent mystic concepts. In this study, to explore and clarify the meanings Mulana intended to convey as the field of destination, we will examine the linguistic expression “the Lion” as the field of origination in ghazals of Divan Kabir by using the conceptual theories of metaphor introduced by Geo...

Conceptual Metaphor Theory (Lakoff & Johnson, 1980) posits that the metaphorical ways in which we talk about abstract concepts are indicative of the ways in which we think about those concepts. In a recent test of this hypothesis, Casasanto (2007) considered the metaphor SIMILARITY IS PROXIMITY. He found evidence to suggest that the effect of physical proximity on similarity ratings differs dep...