نتایج جستجو برای: customers preferences

تعداد نتایج: 104164  

رنجبریان, بهرام, غلامی کرین, محمود,

  The main objective of every organization is to build a strong relation between its product and the particular customer group, rather than merely making a singel sale. The essence of this relationship is a strong bond between the customer and the specific brand. This process includes the following identifiable phases: introduction, familiarity, preference, and finally, if successful, the custo...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده مهندسی صنایع 1387

according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...

2016
Konstantinos Markellos Athanasios Tsakalidis

Recommendation systems have been used in e-commerce sites to make product recommendations and to provide customers with information that helps them decide which products to buy. They are based on different methods and techniques for suggesting products with the most well known being collaborative and content-based filtering. Recently, several recommendation systems adopted hybrid approaches by ...

2013

Financial services have been a recurrent subject of a multichannel inquiry but investigation into the wealth management area is scarce. This paper intends to fill the gap and presents the results of a questionnaire directed at customers of a financial conglomerate. The objective of this research is to examine which variables influence consumers’ channel preferences in the wealth management cont...

2009
Anne Sunikka

Financial services have been a recurrent subject of a multichannel inquiry but investigation into the wealth management area is scarce. This paper intends to fill the gap and presents the results of a questionnaire directed at customers of a financial conglomerate. The objective of this research is to examine which variables influence consumers’ channel preferences in the wealth management cont...

2002
L. Ardissono A. Goy G. Petrone M. Segnan

With the increasing popularity of on-line shopping, the personalization of the front-end of Web stores has become a critical issue: these systems are accessed by customers with different backgrounds, expertise and preferences; therefore, their usability can only be improved by tailoring their interfaces to the needs of each specific user. In this paper, we present the personalization features o...

2016
Konstantinos Markellos Athanasios Tsakalidis

Recommendation systems have been used in e-commerce sites to make product recommendations and to provide customers with information that helps them decide which products to buy. They are based on different methods and techniques for suggesting products with the most well known being collaborative and content-based filtering. Recently, several recommendation systems adopted hybrid approaches by ...

2015
Rohit Verma Gerhard Plaschka Jordan J. Louviere JORDAN J. LOUVIERE

Excerpt] We know that hospitality customers usually make purchases by simultaneously evaluating several criteria. A typical buying decision might take into account service quality, delivery speed, price, and any special buying incentives, for instance. It is imperative that businesses take into account customer preferences and choices when making decisions regarding product and service attribut...

2008
Andreas T. Ernst Gaurav Singh René Weiskircher

We present a complex scheduling problem where we want to plan meetings between customers and exhibitors at a trade event. One cause of the complexity of the problem is the general nature of the preferences expressed by the participants prior to the event. These map a set of requesters to a set of requested participants and express a preferred length of the meeting. A further source of complexit...

Journal: :Electronic Commerce Research 2002
Vipul Agrawal Giuseppe Lopomo Sridhar Seshadri

We study different mechanisms for the pricing and allocation of capacity to customers with heterogeneous and unknown preferences. The mechanisms we study include posting of prices, auctions, with and without the possibility of resale. We compare the performance of each mechanism with the optimal selling procedure in terms of expected seller’s profit and efficiency. We also discuss the feasibili...

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