نتایج جستجو برای: just brand commitment had mediation effect in marketing
تعداد نتایج: 17346966 فیلتر نتایج به سال:
The objective of this research is two fold. First is to determine the impact of brand experience, brand trust and affective commitment on purchase intentions. Second is to ascertain the mediating role of brand love in the relationships of purchase intentions and word-of-mouth. The data was obtained from 265 cell phone customers from Islamabad and Rawalpindi cities of the Islamic Republic of Pak...
In the area of organizational behavior, leadership as one of the most prominent factors influencing the behavior of the organization's members toward brand performance. The present study aims to investigate the role of transformational leadership style in promoting brand citizenship behavior with the mediating role of employee-based trust to brand. The current study method is descriptive and ...
this study sought to examine the effect of cooperative game on iranian students achievements in english alphabet learning. cooperative games are games, in which players or teams work together towards a common goal without defeating someone. the methodology used in this study was experimental. the population of the study was 60 female students from the grade one in secondary school in tabriz, ir...
the aim of this study was to examine sport commitment model in women participating in sport activities. the population of this study consisted of all women (n=6000) who participated in sport activities in mashhad municipality. 526 subjects were studied as the sample. the demographic and sport commitment model (scanlan, 1993) questionnaires were used to collect the data. findings indicated that ...
The present research aims to examine the relationship between diversity management and its effect on staffs’ affective commitment with study on mediation role of Transformational leadership and perceived justice in Qaen health network. In theoretical sector with integration of human resource management and performance theories and the theory of diversity and leadership, a theoretical model has ...
The present study seeks a model for holding major sporting events with an emphasis on national brand development. The research method is a mixture of qualitative and quantitative. In the quantitative part, the statistical population, including professors and sports activists, and the statistical sample was done by stratified random sampling. Adequate number for modeling in pls software was 300 ...
As the population of Facebook users continues to grow, companies are paying increasing attention to the influence of social networks to promote brands. They are using this emerging platform to carry out marketing activities. However, fewer studies have actually discussed the benefit which brands could attain by operating on a social networking site. Therefore, this study aims to understand the ...
New ways of marketing in world trade led to a position that customers are the market drivers. So it is necessary that new ways of marketing to be used in the trade of traditional and valuable Iranian goods. In the world of handmade carpet business, the word sale should not be used. Handmade carpets should be marketed, meaning a permanent relationship in the interest of customers. In this regard...
The destination of tourism is a major element in tourism marketing. Branding tourism destination is a process by which a tourism destination develops its focal features, develops and delivers its main audience, can build a reputation, establish its reputation, strengthen slowly or even change, which is important for tourism purposes. Brand recognition is very important for communicating success...
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