Although prior research has addressed the influence of corporate social responsibility (CSR) on perceived customer responses, it is not clear whether CSR affects market value of the firm. This study develops and tests a conceptual framework, which predicts that (1) customer satisfaction partially mediates the relationship between CSR and firm market value (i.e., Tobin’s q and stock return), (2)...

In financial markets an excess of buying tends to drive prices up, and an excess of selling tends to drive them down. This is called market impact. Based on a simplified model for market making it is possible to derive a unique functional form for market impact. This can be used to formulate a non-equilibrium theory for price formation. Commonly used trading strategies such as value investing a...

Considering the increase of the store brand’s market share globally, the present study addresses the following question: “Does the consumer product perceived quality influence store brands’ proneness?”; or in other words “Does product perceived quality influence store brands’ purchase intention?”, since perceived quality is a customer-based undertaken variable. The present study proposes and em...

Although government intervention in economies has been widely debated lately, the extent to which government and market affect employees’ perceptions about their organization remains inadequately discussed. We took the initial steps to create measures of perceived government influence and perceived market influence, and examined how they might be associated with organizational politics and just...

In recent years, smart phone market has risen and the demands of mobile applications increase sharply. Daily mobile applications have shown their great potential and influences throughout mobile commerce. Mobile TV app is one of the most popular mobile applications in the entertainment genre. Advances in 4G mobile network make high-quality mobile TV and video streaming apps prospective. With th...

There has been little research on how market disruptions affect customer–brand relationships and how firms can sustain brand loyalty when disruptions occur. Drawing from social identity theory and the brand loyalty literature, the authors propose a conceptual framework to examine these issues in a specific market disruption, namely, the introduction of a radically new brand.The framework focuse...

here is a need for pharmacy to actively demonstrate and communicate its value in health care.”1 This statement received almost unanimous agreement at the 1989 Pharmacy in the 21st Century Conference. On a similar theme, the attendees at the historic Hilton Head Conference held in February 1985 expressed consensus that “There is a lack of consumer demand for clinical pharmacy services based on a...

Agile development practices, such as continuous integration and continuous delivery, promise value through shorter time to market and increased flexibility. While these practices have been widely adopted in small-scale, they have shown to be challenging to adopt in large-scale, system development. This is often due to a distance between customer and developer in large scale systems, and the nee...

Marketing added value is one of the key concepts of successful differentiation in an increasingly competitive tourism market. This paper examines the impact of perceived added value as a source of differentiation on the competitive advantage of urban tourism destinations. The main goal of the paper is to determine that tourists who perceived partial components of added value in destinations giv...