Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic comm...

In the field of marketing, Importance-Performance Analysis is a useful technique for evaluating the elements of a marketing program. The importance dimension of this technique is often determined in a regression based approach. However, this approach has certain problems and limitations. A new approach, based on uninorms, is suggested. This article shows that the uninorm approach possesses seve...

The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the imp...

Personalized network marketing refers to the technique that allows network-marketing decisions to be made based on the results of the collection and analysis of user profiles. In this paper, we propose an interactive questionnaire mechanism whose design objective is to produce timely and reliable user profile attributes in an incremental fashion through an intelligent interface accessible from ...

As part of its continuing mission to serve trustees and staff of health foundations and corporate giving programs, Grantmakers In Health (GIH) brought together grantmakers, researchers, and public health professionals on May 20, 2004 to discuss the application of social marketing principles to health promotion and chronic disease prevention. As a behavior change technique, social marketing has ...

improving the marketing capabilities of beekeepers is assumed one of the most important and effective factors affecting the development of apiculture industry. the purpose followed in this study is an investigation of the educational needs of lorestan province beekeepers in the domain of marketing scope. the population of the study included all beekeepers in lorestan province (n=1200). a sample...

In the early 1970’s, PRS IN VIVO pioneered its use in consumer research, as part of studies to assess and improve advertising and packaging – and since that time, eye-tracking has become a widely-accepted and validated technique in the market research industry. Specifically, the research, marketing and creative communities have acknowledged the value of eye-tracking in documenting the ability o...