rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences’ aesthetic needs, and deepen their impression. in advertisement translation, it is very common that the rhetorical figures applied in the original text are replaced with new ones in the translation. this research focuses on rhetorical figures’ function of enhancing audienc...

this paper examined disagreement in two sets of data in the context of service encounters: problem-solving interactions (doctor-patient communication) and purchase-oriented encounters (pharmacies) from a cross-cultural perspective (spanish-british english). we proposed assertiveness, a term that refers to both socio-psychological and linguistic features of communication, as a concept that may h...

background : drivers are vulnerable to musculoskeletal and psychological disorders because of substantially harmful agents in this stressful occupation. this study aims to investigate the influence of driver’s physical and psychological health on the risk of road accidents using fuzzy logic approach. methods : two input variables including musculoskeletal disorders (msds) and mental health, alo...

silence is one of the most important elements in mystical theology, generally, and in negative theology, particularly. silence is the last stage to which the mystic or the mystical theologian reaches in talking of god. in this stage, all the linguistic methods of the mystic disappear. in this paper, firstly, we will discuss the central role of the silence in the rumi’s works. then we will argue...