The development and improvement of electronic communication instruments and means in postmodern societies with fast intention has caused further multiplication in meanings and content of the communication itself. On the other hand the involvement of cyber space in our privacy has caused massive personality changes in people particularly the youth, In a way that individuals are separated from re...

Social Networking Sites (SNSs) are virtual communities where users can create individual public profiles, interact with real-life friends, and meet other people based on shared interests. They are seen as a 'global consumer phenomenon' with an exponential rise in usage within the last few years. Anecdotal case study evidence suggests that 'addiction' to social networks on the Internet may be a ...

Purpose – The purpose of this research is to explore the general and specific gratifications obtained from using microblog and WeChat. Design/methodology/approach – To cast light on the difference of gratifications to use microblog and WeChat, 18 interviews with social media users in China were conducted. Findings – The results reveal that, three types of gratifications were obtained from using...

Purpose – Given the widespread popularity of social media, such as Twitter, Facebook, Googleþ , and LinkedIn, theorizing and understanding the user attitude and usage behavior of social media site is fundamental in developing future understandings and deployment of these new technologies. One approach to such studies on drivers of social media usage behavior would be to revisit the technology a...

Despite many numbers of studies in Technology Acceptance Model (TAM), the social influence construct has not been recognized, nor handled clearly. This study includes the social influence construct in TAM and tests the robustness of the model for different information systems contexts: office automation (spreadsheet) and Internet usage. Study findings include that 1) social influence has a dire...