the aim of this research was to survey effective factors influencing students' orientation to different sport events in iran. after the related literature had been reviewed and past researches on these factors had been studied, the initial list of effective factors was prepared. then, these initial factors were comprehensively reviewed by marketing and sport managers and a questionnaire wa...

the purpose of the present study was to investigate the viewpoints of managers and experts on sport tourism development in khorasan razavi province. the statistical population consisted of managers and experts of tourism and sport in this province. the present study was of analytic descriptive kind. with regard to the lack of a standardized questionnaire complying with the goals of this study, ...

Background. Brand identity is a dynamic phenomenon with both internal and external aspects and the principles of brand identity have become a topic of the day in the field of brand literature and marketing. Objectives. The present study seeks to explain the conceptual model of factors affecting the brand identity of handball. Methods. The present study was applied in terms of purpose and was ...

the link between sport and media as a cultural and commercial relationship requires proper management for both industries. because of live broadcast and the possibility to view images, tv has a greatest impact on the link between media and sport. due to the exclusivity of tv in iran and its central role in active life of the public, it requires an investigation into ways that can place tv at th...

Title of Document: INFLUENCE OF AUDIENCE CHARACTERISTICS ON THEIR BEHAVIORS ACROSS DIFFERENT SPORT MEDIA PLATFORMS Dae Hee Kwak, Doctor of Philosophy, 2009 Directed By: Associate Professor Stephen R. McDaniel, Department of Kinesiology This dissertation explores sport media consumption behavior through a series of three investigations. Using the broad U & G approach (Katz et al., 1974) as an ov...