the main objective of this study was to investigate the understanding of relationship between social capital and participation in sports activities. the study was descriptive and methods of data collection and field measurement tool were made by the researcher as questionnaires. the population of the study, all women over 18 years old and lived in iran, was 164, 535 people. the sample size was ...

Sports and exercise (SEM) clinicians need thick skin and a nimble brain to juggle the plethora of competing professional responsibilities; from athlete clinical care, to work/life pressures, all while developing professional knowledge and skills. In recent years there has also been an assertion that SEM clinicians need to develop/maintain a social media presence, and many working in amateur and...

Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...

The aim of this article is to investigate the explanatory variables of the number of Facebook fans and Twitter followers for professional sports clubs based on the financial value literature. Such explanatory variables are related to local market conditions and on-field and off-field performance. Based upon a sample of North American major league clubs and the most valuable European soccer club...

The aim of this study was to replicate survey research demonstrating a correlation between adults’ thin-ideal media exposure and eating disorders (Harrison & Cantor, 1997) with a sample of 366 adolescents. Measures included interest in bodyimprovement media content, exposure to thin-ideal television and magazines, exposure to fat-character television, exposure to sports magazines, and eating-di...

This study focuses on the potential for value creation in combining radio frequency identification (RFID) technology with social media marketing. We analyse a value network comprising an RFID technology provider, a software supplier, a sports centre adopting the system, and the sports centre’s end customers. The findings suggest that value creation related to new technology requires deep collab...

This meta-analysis examined the home-field advantage in athletics, with an emphasis on potential moderators. The goal of this research was to quantify the probability of a home victory, thus only studies that included win–loss data were included in the meta-analysis. A significant advantage for home teams was observed across all conditions (Mp = .604); and time era, season length, game type, an...