Farideh Sharififar
Department of Physical Education and Sports Science, South Tehran Branch, Islamic Azad University, Tehran, Iran
[ 1 ] - The Business Model of Sports Academies with an Emphasis on Value Proposition and Customer Segments
Background. Nowadays, sport is considered as a good base for marketing and entrepreneurship. Business model design is also increasingly welcomed. But in the field of sports businesses and sports academies in Iran, no research has been conducted, and no specific business model has been introduced. Objectives. The purpose of this study is to identify and prioritize the value proposition componen...
[ 2 ] - Translation and Psychometrics of “Work-Family Conflict Scale” in Sports Staff
Introduction: Role conflict occurs when an individual is required to perform multiple social roles and inconsistent behaviors. One of these types of conflicts is work-family conflict. Therefore, the present study was conducted with the aim of translating and psychometric the "Work-Family Conflict Scale". In the staff of the Ministry of Sports and Youth. Methods: The present study is a method...
[ 3 ] - آزمون مدل تاثیر برندگرایی و ارتباطات درون کارکردی بر رفتارهای برندساز کارکنان وزارت ورزش و جوانان جمهوری اسلامی ایران
هدف کلی پژوهش حاضر آزمون مدل تاثیر برندگرایی و ارتباطات درون‌کارکردی بر رفتارهای برندساز کارکنان وزارت ورزش و جوانان جمهوری اسلامی ایران بود. پژوهش حاضر توصیفی از نوع همبستگی و مبتنی بر مدلسازی معادلات ساختاری است. جامعۀ آماری این تحقیق را تمام کارکنان وزارت ورزش و جوانان (890 نفر) تشکیل دادند که نمونة آماری براساس فرمول کوکران 268 نفر و با استفاده از روش نمونه‌گیری تصادفی ساده انتخاب شد. در ای...
[ 4 ] - Thematic analysis of the news of the 2020 Tokyo Olympics with emphasis on gender(case study: Shargh news paper)
abstract: The purpose of writing this article is to thematically analyze the news of the 2020 Tokyo Olympics by emphasizing gender and presenting an indigenous model of its related components using the theories of experts. The text of the Tokyo 2020 Olympic event is in Shargh 1400 newspaper (August 1 - August 17) which is a purposeful sampling, first based on commonalities, related them...
[ 5 ] - Designing the Business Model of the Sports Academies (Case Study: National Academy of Gymnastics)
The purpose of this study is to design a business model in sports academies from the perspective of experts of this field. The present study is based on the paradigm of interpretive research, in terms of practical purpose, qualitative research approach and data collection in the form of in-depth and semi-structured interviews. The statistical population of the study includes entrepreneurs, spor...
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