Based on gender schema theory, social role theory, and social-cognitive theory, this study investigated whether biological sex and gender conformity (femininity and masculinity) predict selective exposure to gender-typed magazines and whether this exposure, in turn, reinforces gender conformity. Participants browsed full issues—three women’s magazines, three associated with male readers, and th...

As the energy use by commercial buildings continues to grow, there is a need to develop innovative techniques to reduce and optimize energy use in buildings. In recent years, Building Energy Management Systems (BEMS) have gained popularity because of increasing interest in building energy conservation and savings. However, most of the current BEMS are limited to the functions of collecting and ...

Evaluate schema theory with reference to research studies I will be discussing the strengths and limitations of the model and the theory as well as including. Evaluate schema theory. A cognitive schema can be defined as a mental representation of knowledge stored in the brain. Limitations of schema theory. The development of schema theory was made in several fields, such as linguistics, without...

How viewers form dispositions toward narrative characters is a central question of affective disposition theory. Two routes are explained by current models: Schema activation, whereby viewers’ based on perceived role, and behavioral approbation, moral approval/disapproval behavior. What remains unclear how competing character schemas function: Do they exert their influence in the same location ...

Various definitions of gender identity have ranged from recognition of one's biological sex to an individual's sense of masculinity cr femininity. For the purpose of this paper, which examines some of the theoretical approaches to the subject, gender identity will be defined as "the degree to which individuals are 'aware' of and accept their biological sex." Psychoanalytic or identificatiOn the...