Green advertising aims to communicate pro-environmental dimensions of products achieve an increase in sales. Within a general framework, we organize studies green examine the psychological processes it triggers and how influences consumers. We analyze (1) information typically conveyed through verbal non-verbal cues, (2) moderating variables consumers' attention, (3) cognitive emotional respons...

magnetotelluric (mt) method is an important passive surface geophysical method which uses the earth’s natural electromagnetic fields to investigate the electrical resistivity structure of the subsurface. the depth of investigation of mt is much higher than that of other electromagnetic (em) methods (vozoff, 1991). for a general conductivity distribution in the earth, the horizontal electric fie...

Despite the abundance of different theories there is little agreement on the suitable model that would explain how influence in advertising works. Historically, theoretical models have moved from including solely rational components towards including emotional components and from focusing on sequential processing towards hierarchy free processing models. Based on the existing literature, severa...

Brand marketers often wonder how they should allocate budget between TV and online ads in order to maximize reach or maintain the same reach at a lower cost. We use probability models based on historical cross media panel data to suggest the optimal budget allocation between TV and online ads to maximize reach to the target demographics. We take a historical TV campaign and estimate the reach a...

this paper investigates the effects of advertising, profitability, concentration and research & development on the market share of iranian great food and beverage industries during the period of 2000-2011. for this purpose, we used the more than 50 employee's statistics of industrial 4- digit firms and panel data technique for estimating the model. the main results of this paper reveal that, th...

Comparison shopping sites facilitate consumers’ pre-purchase evaluation of alternatives, and draw increasing traffic to merchants’ Web sites. As the main source of revenue, sponsored link advertising has become one of the most important aspects for comparison shopping services. However, little is known about the effectiveness of sponsored links and their effects on consumers’ information proces...

Advertising online has increasingly become an important marketing strategy. Along with the rising ad dollars invested on the web, marketers have also devised more powerful ad delivery tactics to garner online consumers’ attention. These powerful online advertising tactics may result in intrusiveness perceptions and processing fluency effects. As Westerners tend to focus on the focal object wher...

Can digital media advertising strategies benefit agribusiness farms? This study addresses this issue by investigating the extent to which and traditional affect performance underlying factors associated with farms' adoption decisions. We estimate a non-linear simultaneous equation system use population-based survey data of agricultural processing farms in Japan. find that female younger farm op...