This study tests the supposition that different types of restaurants appeal to or attract substantially divergent market segments. Instead of targeting specific markets, the analysis suggests that restaurant brand managers should take a mass marketing approach. The study examines the "Consumer Picks" survey data collected by WD Partners and the National Restaurant Association to determine the e...

The author defined as a current problem the need to improve digital marketing in small and medium-sized enterprises order retain existing customers attract new customers. aim of research is study impact on Latvia. revealed that have standard knowledge marketing, but over time they plan this implement various tools. Novelty - evaluated application technologies Latvia basis understanding entrepre...

mobile technology is getting changed very fast in commensurate with other technological hyper changes. buyers’ expectation from a new cellular phone is also changing over time. producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, grow, and retain both existing and potential customers. this study is set to measure factors affecting...

During the last years, increased competition among banks has caused many developments in banking experiences and technology, while leading to even more churning customers due to their desire of having the best services. Therefore, it is an extremely significant issue for the banks to identify churning customers and attract them to the banking system again. In order to tackle this issue, this pa...

This study investigates a critical issue for E-retailers: balancing their spending on information technology and advertising. E-retailers often over-spend on advertisement to attract customers, but fail to support them due to inadequate spending on technology infrastructure. In this study we show that the demand generation and site capacity must be synchronized. E-retailers should place a highe...

Today, recent business marketing approaches that depend upon market analysis and planning have stimulated the growth of marketing firms that offer sophisticated quantitative market analyses in order to identify an organization’s potential and current customers and their needs. This analysis contrasts educational service provider to enrollment outcomes at two nonprofit higher education instituti...

Mobile technology is getting changed very fast in commensurate with other technological hyper changes. Buyers’ expectation from a new cellular phone is also changing over time. Producers, thereby, have to keep themselves abreast of changes in customer taste and preferences to attract, capture, grow, and retain both existing and potential customers. This study is set to measure factors affecting...