With the prompt development of the economy and the society, the demand of logistics is increasing quickly. Modern logistics industry develops very quickly and has been playing important role in the construction of economy and society development. As the important content of the logistics industry, the logistics enterprises must emphasize on the marketing. Based on the analysis on the characteri...

Tomorrow’s marketing theory is best co-authored with its past, the history of marketing thought. The merits of this co-authoring are deeply rooted in the value this brings to marketing knowledge and the marketing discipline – conceptual, methodological, scientific and pedagogical value. The purpose of this contribution is to demonstrate the relationship between the history of marketing thought ...

This paper describes the case study of an organisation that developed an Internet marketing web site. Development of the web site has been a continuing process; the web site has been upgraded once so far. An extensive review of the literature identified the main issues concerning web site development for marketing purposes. The case study is used to highlight and explain some of key Internet ma...

E-commerce marketing plays an important role in the development of e-commerce. However, many e-commerce marketing types are obscure, excessive and exaggerated. If some consumers buy and use inappropriate products or services, the consumers may suffer from greater losses. As a result, these marketing types are not sustainable, and also hinder the development of e-commerce. Research on optimizing...

the aim of this study was to identify sport marketing barriers in iran from sport managers’ perspectives. the statistical population involved top managers of sport and youth ministry, national olympic committee and sport federations (n=80). sample was equal to the population and 67 questionnaires were returned correctly. a researcher-made questionnaire (with 40 items) was used to measure sport ...

Marketing models are of invaluable importance for the advancement of marketing science. Regarding the role of models in marketing decision-making in practice we question the claim that marketing models are routinely used by many companies. Marketing models are suitable for certain types of marketing decision situations but much less for others. We Ž . advocate the development of integrated mark...

introduction: medical tourism as one of the dimensions of tourism is helping in sustainable development and dynamics of the economy. considering the low cost and high income of the industry and its role on strengthening country health structures, many developing countries focused their attention on the industrial sector and planning for it. the purpose of this research was to investigate effect...