Manufacturers are currently adopting a consumer-centered philosophy which poses the challenge of developing differentiating products in a context of constant innovation and competitiveness. To merge both function and experience in a product, it is necessary to understand customers' experience when interacting with interfaces. This paper describes the use of Kansei methodology as a tool to evalu...

© Kansei Imaging: first steps Boris Oicherman, Carl Staelin HP Laboratories HPL-2009-12 affective imaging, color emotion, image emotion, image enhancement, image processing, image manipulation Kansei engineering (also called affective engineering) studies and develops methods of translating and embedding perceptual and emotional qualities into the product design features. We adopt this principl...

The aim of this paper is to develop an optimum design method for roof shapes that satisfy both aesthetic and dynamic conditions by using the rough sets theory. This optimum system consists of the KANSEI evaluation system and the shape evaluation system. In the KANSEI evaluation system, the KANSEI questionnaire system is executed first, and the obtained KANSEI evaluation values are used as KANSE...

Kansei or Affective Engineering is a relatively new research field in the West. Linköping University in Sweden has been pioneering research and application within Kansei Engineering since 1999. Several companies have cooperated in different Kansei studies, for example Toyota/BT, Volvo, Saab, Scania. In some of the early studies, there were difficulties to apply the methodology. Reasons for this...

Tendencies in product development of today make it likely that many future products will be functional equivalent and therefore hard to distinguish between for the customer. Customers will decide by highly subjective criteria which product to purchase. One task for product development in this context is to be able to capture the customer’s considerations and feelings of products and translate t...