nowadays, suppliers in order to maintain and improve their positions against othernational and international suppliers take advantage of their brand equity, but the problem is that industrial suppliers do not know what factors are influencing for development and promotion industrial brand equity and also do not know how to enhance brand equity, to improve brand performance in industrial markets...

Aalto University, P.O. Box 11000, FI-00076 Aalto www.aalto.fi Author Henri Simula Name of the doctoral dissertation Management of Commercialization Case Studies of Industrial, Business-to-Business Product Innovations Publisher School of Science Unit Department of Industrial Engineering and Management Series Aalto University publication series DOCTORAL DISSERTATIONS 122/2012 Field of research In...

Lappeenranta University of Technology LUT School of Industrial Engineering and Management Software Engineering and Information management

It is widely acknowledged that innovation is a key factor for competitiveness and that output growth and productivity depend on the development and diffusion of new technologies (OECD, 1997). However, the innovation process is not linear, but a complex and interactive one, involving business and non-business institutions. Kline and Rosenberg’s (1986) “chain-linked” interactive model is an examp...

This paper presents our method to support the collaborative conceptualisation process focusing our strategy for building consensus in the context of collaborative networks. This new strategy comes from the application of the results and recommendations obtained in an experimental evaluation performed in the scope of a large European project in the area of industrial engineering. The usage of ou...

The notion of Lean Manufacturing is not merely confined to a set of well defined techniques, but represents a broad approach to managing a company. Working with lean entails many aspects, such as production planning and control, production engineering, product development, supply chain, and organizational issues. To become effective, many functional areas and departments must be involved. At th...

*Prof. Uwe Reischl, Ph.D., College of Health Sciences, Boise State University, Boise, Idaho, USA ([email protected]), Ravindra Goonetilleke, Department of Industrial Engineering and Logistics Management, Hong Kong University of Science and Technology, Hong Kong, prof. Budimir Mijović, Ph.D., prof. Zenun Skenderi, Ph.D., Faculty of Textile Technology, University of Zagreb, Zagreb, Croatia....