becoming one the important features of our lives, e-banking has brought us a more convenient and fast way to accomplish financial activities. despite its growing role, it is considered a challenge for some individuals who prefer to still use traditional banking system. in order to obtain a better understanding of those customers, in the current study, two personality dimensions and four demogra...

The main objective of this study is to use attachment styles theory explore long-term relationships in a service context using the mobile market as case study. Attachment focuses on primary link between maternal loss or deprivation and later personality development. This was extended adult life commercial contexts. Three (secure, avoidant, anxious) were used independent variables. Commitment tr...

In many equipment manufacturing industries, firms compete with each other not only on products price, but also on maintenance service. More and more traditional products oriented firms are offering their customers products bundled with maintenance service (P&S bundles). In this study, we examine firms’ incentive to offer customers products bundling with long-term maintenance or repair support s...

In this paper we investigate the differences between software maintenance and software development from a service point of view, and the consequences thereof for the maturity of software maintenance organizations. We argue that software maintenance can be seen as providing a service, whereas software development is concerned with the development of products. Differences between products and ser...

Relational orientations vary across customers, so marketing activities should be customized to individual customers or market segments. However, little is known about the underlying processes that influence how customers bond with a service firm and its employees. This article explains customer-firm and customer-employee relationships using attachment theory. It provides theoretical and empiric...

The reconfigurable vibrating screen (RVS) machine is an innovative beneficiation machine designed for screening different mineral particles of varying sizes and volumes required by the customers’ through the geometric transformation of its screen structure. The successful RVS machine upkeep requires its continuous, availability, reliability and maintainability. The RVS machine downtime, which c...