the main tasks of ‘environmental graphics’ have been designated as: provision of instructions and essential information, environmental embellishment, ease of interconnection and visual identity establishment all of which can affect the culture and identity of the audience through an unconscious process. if we consider, on the one hand, the crisis of identity and cultural problems of the present...

in the new societies, the women’s gender identity affected by the external atmosphere, communal relationships, as well as life experiences is constantly changing.  in terms of sociology, the type of the division of atmosphere is the reflection of the social relationship dominant on the society and it is considered as an index towards the mode of the organization of society as well as a foundati...

Although prior literature has explored the important process of identity communication in faceto-face settings, significant changes in how work is accomplished in modern organizations require the development of new theory. Building on extensive identity research in non-virtual settings, this paper develops and justifies a new theoretical model that better explains the antecedents of virtual ide...

Iranian identity cannot be conceived of as a uniform monolithic concept. But, thanks to certain upheavals in the history of the country, it has turned into the triple concept of national/Islamic/modern. Hofstede’s (2001) cultural framework represents a well-validated operationalization of culture based on six cultural dimensions  (power distance, individualism/collectivism, masculinity/feminini...