Literature has stressed the importance of customer retention (loyalty) as it is considered to be a vital source in attaining not only competitive advantage but also improved business performance. A number of studies on online shopping behavior have indirectly related customer satisfaction to repurchase intention. But very few studies have explicitly studied the relationship between customer sat...

Identifying factors that influence customers’ e-loyalty is paramount for practitioners and academics to develop successful marketing strategies and behavioral models. Online bookselling is a rapid growing industry in the UK, where e-loyalty models have yet to reach a conclusive argument. This paper aims to explore factors influencing customers’ e-loyalty to five online bookselling websites in t...

a r t i c l e i n f o Keywords: Brand loyalty Individual level collectivist values Perceived value Brand trust Perceived quality China In today's dynamic business environment the success of a firm often depends on its ability to create brand loyalty. While there is a large body of research exploring brand loyalty and its antecedents, little has been done to examine how the relationship between ...

introduction: in today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage. customer satisfaction has a positive effect on an organization’s profitability. satisfied customers form the foundation of any successful business because customer satisfaction leads to repeated purchases, brand loyalty, and positive expression of satisfaction to ...

The proposed model is theoretically grounded in the multi-attribute attitude literature. It is proposed that the antecedents of customer loyalty are be partitioned into three categories. First, supply-side (firm-controllable) customer loyalty antecedents are those satisfaction drivers that comprise total customer experience (TCE). Eight distinct TCE dimensions are identified through preliminary...

the present study was aimed to study the effective factors on the inbound tourists’ loyalty that have traveled to isfahan. the statistical population of this study includes inbound tourists who have traveled to isfahan in november of 2013. a sample of 200 tourists has been selected from this population. the sampling method was convenience sampling. a self-administrated questionnaire has been us...