Abstract This author introduces the concept of Stepwise Strategy Approach (SSA) for dealing with a number of problems arises in the current age of technology. This new idea is combined with the knowledge of Grey Theory for adding flexibility to decision making process. Grey theory is useful for grasping the ambiguity exists in the utilized information and the fuzziness appears in the human judg...

considering the contemporary business settings, managers’ role is more than essential to the viability and further development of an organization. managers should possess such skills in order to effectively cope with the competition. multiple attributes decision making (madm) is an approach employed to solve problems involving selection from among a finite number of alternatives. the aim of thi...

The marketing industry is constantly evolving as digital technology and their applications spread. Consumer behavior, company structures, approaches, competitive capacities are all impacted by this shift. For large medium-sized businesses, has made them more than competitors in the market when it comes to sales. Public relations can be given a significant boost thanks widespread adoption of mar...

This paper compares two multi-criteria decision making (MCDM) approaches based on linguistic label assessment. The first approach consists of a modified fuzzy TOPSIS methodology introduced by Kaya and Kahraman in 2011. The second approach, introduced by Agell et al. in 2012, is based on qualitative reasoning techniques for ranking multi-attribute alternatives in group decision-making with lingu...

One of the techniques used to support decisions in uncertain environments is the Fuzzy TOPSIS method. However, from crisp data, this method considers only one fuzzy set in their analysis, besides being a strictly mathematical optimization technique. This article proposes extensions to the original Fuzzy TOPSIS, exploring two distinct versions: to increase the method with the necessary resources...

In this study, we introduce a novel modified synthetic evaluation method (M-TOPSIS) based on the concept of original TOPSIS and calculate the distance between the alternatives and ‘optimized ideal reference point’ in the D D-plane. It could avoid rank reversals and solve the problem on evaluation failure that often occurs in original TOPSIS, so we believe that the mechanism of M-TOPSIS is more ...

the goal of this research was prioritize effective financial factors on price stock in tehran stock exchange with using topsis method. based on, it was reviewed literature and interviews and specially questionnaire obtain, effective financial factors to analysis with emphasize on topsis technique. the results shown in the entire ratio price to income, historical event share, eps and return on a...

Interval number is a useful tool to handle the uncertainty brought by human factors in multi-criteria decision-making (MCDM) process. When faced with MCDM problems in real-world, the experts may be uncomfortable giving precise upper and lower bounds of the interval ratios on multi-criteria. Based on the reciprocal judgment matrices given by the experts through pairwise comparisons, the satisfac...

The extended TOPSIS method is proposed to solve multi-attribute group decision-making problems which the attribute values take the form of interval grey linguistic variables and attribute weight is unknown. To begin with, the relative concepts of interval grey linguistic variables are defined; the operation rules, the properties, and the distance between the two interval grey linguistic variabl...