A holistic approach to measuring tourism destination brand equity is proposed by using associative networks analysis, overcome the shortage in other traditional methods. three Egyptian destinations’ tested through data collected concept map technique. The findings showed a significant relationship between and two characteristics of associations (strength uniqueness) nonsignificant with third ch...

Rural tourism market place is becoming more highly competitive. Developing the competitive strategy, however, is a challenging task for many marketers because the rural tourism is changing dramatically in the face of fierce competition, increasing customer sophistication and rapid technological advances. How to enhance tourists’ revisit intention for marketers have become more and more critical...

Consumers’ image of a destination plays a crucial role in the travel industry. Some researchers, including Asli D. A. Tasci and William C. Gartner in their 2007 study “Destination Image and Its Functional Relationships,” relate the importance of proper image development to the overall success of a destination in tourism. The purpose of this research was to examine the impact of the Deepwater Ho...

Ubud Village is a well-known tourist destination in Bali, with its own distinct features and characteristics centered on culture arts such as dance, painting, architectural sculpture/carving, well beautiful natural beauty, making it viable option. Tourism for cultural, spiritual, recreational purposes. Because of the fierce competition among destinations, must continue to compete improve qualit...