This study aims to analyze the effect of sales promotion, perceived usefulness and ease use interest in using shopeepay e-wallet Singaperbangsa Karawang University students. uses a descriptive verification approach with quantitative methods, help Microsoft Excel SPSS software. Data collection this was carried out by distributing questionnaires via google form. The population were all students 2...

Sales organizations are continuously developing new ideas and approaches to be more competitive. One of the approaches taken by most successful organizations is the move from individuals to boundary-spanning, cross-functional teams. Sales teams are being employed to counter efforts by buying organizations to form buying centers. It is proffered in this paper that organizations that are ready fo...

This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...

This study aims to determine the effect of promotional mix variables and electronic word mouth on purchasing decisions online buying selling site Shopee. Promotion used are advertising sales promotion. The sample in this were Semarang residents who had shopped Shopee site. data analysis technique was multiple regression with classical assumptions multicollinearity, autocorrelation, heteroscedas...

BACKGROUND Pharmaceutical firms heavily promote their products and may have changed marketing strategies in response to reductions in new product approvals, restrictions on some forms of promotion, and the expanding role of biologic therapies. METHODS We used descriptive analyses of annual cross-sectional data from 2001 through 2010 to examine direct-to-consumer advertising (DTCA) (Kantar Med...