First Media as a broadband internet service provider optimizes marketing strategies through digital content using celebrity endorsements. The purpose of this study was to determine the effect of: (i) attractiveness on advertising credibility, brand credibility and satisfaction; (ii) trustworthiness (iii) expertise satisfaction. This research method uses quantitative approach by distributing que...

With the advent of one-to-one marketing media, e.g. targeted direct mail or internet marketing, the opportunities to develop targeted marketing (customer relationship management) campaigns are enhanced in such a way that it is now both organizationally and economically feasible to profitably support a substantially larger number of marketing segments. However, the problem of what segments to di...

Despite evident differences between approaches to talent development, many share a set of common characteristics and presumptions. We call this the Standard Model of Talent Development (SMTD). This model is articulated and the relevant literature drawn out to highlight the model’s strengths and weaknesses. The SMTD has been enormously influential, in terms of both policy documentation and pract...

This study aims to examine the impact of two types influencers, VTubers and streamers, on purchase intention Otaku non-Otaku respondents. A quantitative approach using an online survey was conducted among Thai respondents (N = 686) assess influence expertise, attractiveness, trustworthiness their induced by streamers. The results indicate that are significant predictors for both influencers. Ho...

Despite advances in technology and major shifts in economy, people remain an organizations most valuable resource. Human capital and intellectual assets make a difference to the competitive advantage of the firm in a knowledge based industry. Employer Attractiveness (EA) is the prerequisite to attract and retain superior quality talent. Employer attractiveness can be defined as the envisioned b...

..................................................................................................................v Acknowledgments ................................................................................................ vii Dedication ........................................................................................................... viii Table of

Evolutionary theory based research shows that attractiveness is based on biological correlates that index appropriate estrogen and testosterone levels. Symmetry affects or plays a role in the perception of many of these correlates of attractiveness. Additionally, since attractiveness affects infidelity perception and reactions, sexual satisfaction, and personality perception, symmetry also affe...