Consumer informedness plays a critical role in determining consumer choice in the presence of information technology (IT) deployed by competing firms in the marketplace. Using data collected through a series of stated choice experiments in two different research contexts, we examine how consumer characteristics and observed behaviors moderate the influence of price and product informedness on c...

Social media has become an increasingly important venue for social interaction and communication. Most previous research have shown the information sharing on social media platforms, but few focus on shopping related sharing (SRS) information and how these information influence consumer decision-making. Through a combination of interviews with observations in our lab to the users of social medi...

the internet is already the primary source of tourist destination information for travelers. according to world tourism organization, about 95% of web users use the internet to gather travel related information and about 93% indicate that they visited tourism web sites when planning for vacations. the number of people turning to the internet for vacation and travel planning has increased more t...

Information and communication technologies have given rise to large-scale online word-of-mouth (WOM) referral networks which allow consumers to share information about products. With a larger online referral network, consumers are exposed to higher volume of WOM. Given the increased amount of WOM, consumers could face more intensified social pressures which would alter their adoption behaviors....

word of mouth has become an important source of information affecting attitudes and behaviors of consumers. specially, in the area of services that quality of consumer beliefs plays an important role in their decision-making process. word of mouth is critical in services industries because intangible products cannot be evaluated before their consumption. current study aims to investigate influe...