consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. this study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

This study investigates the need for SMEs to practice corporate social responsibility (CSR) in building their brand image Ghana. The aims at exploring role impact of Corporate Social Responsibility small and medium enterprises (SMEs) Evaluating CSR adopted research designs/methods approached solicit both secondary primary data. To identify perceptions held by SMEs, motives practices, benefits a...

Responsible sustainable consumer behavior might serve as a complex pattern of social and environmental issues, consistent with the perspective sustainability construct both pillars. Anchored on signaling theory attribution theory, this study seeks to unearth hitherto unexplored mechanism that translate marketing into elevated responsible through mediating role brand image. Besides, aims examine...

the purpose of this study is to develop a brand equity model for isfahan as a tourism destination. the statistical population of this study consists of the inbound tourists who have traveled to isfahan in november 2013. a sample of 200 tourists has been selected from this population. a self-administrated questionnaire has been used for collecting the research data. in order to analyze the resea...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...