Purpose This research examines current and prospective consumer perceptions, purchase intent and parent brand evaluation due to green brand – line and category extensions by marketers of established (non-green) brands for products with high versus low perceived environmental impact. Design/Methodology/Approach Response to online surveys by 602 pet-owners at social networking websites. The quasi...

Food manufacturers and policy makers have been tailoring food product ingredient information to consumers' self-reported preference for natural products and concerns over food additives. Yet, the influence of this ingredient information on consumers remains inconclusive. The current study aimed at examining the first step in such influence, which is consumers' attention to ingredient informatio...

The most important parameter for the assessment of edible oils is the sensory evaluation, because the product has to fit the consumer likes, otherwise the product has no chance on the market. The sensory assessment can be done by a consumer panel with a huge number of untrained consumers which assess the product regarding likes and dislikes. The result says nothing about sensory defects of the ...

chitosan is a polysaccharide derived from chitin by n-deacetilation, which has the property of gel formation. the objective was to develop a chocolate milk beverage using modified (hydrogel) chitosan as a thickening agent, and to make a sensory and rheological evaluation of this beverage. in the sensory evaluation an acceptability and comparative test with 50 local consumers was carried out, wi...

How does the Web affect our dependence on different shopping information sources? We compared the perceived importance of four decision sources (self-evaluation, traditional word-of-mouth or WOM, electronic WOM or eWOM, and expert opinion) under three circumstances (one cannot use the Web, one can only use the Web, one can use both) for 6 different types of products (2 search, 2 experience, and...

BACKGROUND Nudging strategies have recently attracted attention from scholars and policy makers for their potential in influencing people's behaviors on large scales. But is the fact that nudges do not forbid any choice-options or significantly alter people's economic incentives sufficient to conclude that nudges should be implemented? While this is discussed amongst scholars from various disci...

In recent years, aluminum beverage bottles having screw tops with opening diameters of 28 and 38 mm have been launched in the Japanese market in keeping with the modern-day drinking habits of consumers. Although Japanese consumers are familiar with such bottles, a majority of them feel that the 28 mm opening is too small and the 38 mm opening is too large. Therefore, we felt the need to develop...

Empirical research of consumer online shopping behavior has generally established that risk associated with online shopping is an important factor when consumers consider whether to shop online or in a brick-and-mortar store. Literature also indicates the importance of information search and product evaluation in consumer purchasing decisions. Building on these results, this paper develops an e...

This study attempts to identify the informationoriented shopping behavior of online consumers in electronic commerce environment. Rich information revealed on the Internet leads to the change of consumers’ purchase decision-making processes. Findings from the consumer focus group interviews support that consumers do have tendency to perform search online before committing to any purchases. Also...