The customer relationship management (CRM) literature recognizes the long-run value of potential and current customers. Increased revenues, profits, and shareholder value are the result of marketing activities directed toward developing, maintaining, and enhancing successful company–customer relationships. These activities require an in-depth understanding of the underlying sources of value tha...

Knowledge of customer valuation of flight characteristics is important for carriers to decide on service and price levels. It may also be important for regulators to have some knowledge of customer valuation of flight characteristics, as this customer valuation determines to what extent individual flights are substitutes. Furthermore, valuation of characteristics may play a role in infrastructu...

Product returns present one of the biggest operational challenges in the world of Internet retailing due to the sheer volume and cost of processing returns. But returns also represent an often-missed opportunity to manage customer relationships and build customer loyalty to the retailer. Based upon data from a survey of 464 customers of five different Internet retailers, this article explores h...

Abstract Adapting responsible food marketing practices to different customer types can make a valuable contribution reducing waste. The current study investigated the relation between (waste)-related lifestyle patterns and self-reported waste, choices for suboptimal food, waste awareness using survey with 4214 consumers across five Northern Western European countries. Results show differences i...

Online surveys conducted to find out customer satisfaction are increasingly important for modern businesses and healthcare organizations. Nowadays online customer satisfaction surveys are inextricably linked to business practices, marketing programs as well as other initiatives aimed at accomplishing customer engagement. A patient/customer satisfaction survey has a number of advantages that con...

The problem of maximizing the benefit from a specified number of a particular product with respect to the behavior of customer choices is regarded as revenue management. This managerial technique was first adopted by the airline industries before being widely used by many others such as hotel industries. The scope of this research is mainly focused on hotel revenue management, regarding which a...

Usage Context-Based Design (UCBD) is an area of growing interest within the design community. Usage context is the set of scenarios in which a product (or service) is to be used, including the environments in which the product is used, the types of tasks the product performs, and the conditions under which the product is purchased and operates. It is proposed in this work that in choice modelin...

Few studies have assessed the dietary Practices of people with diabetes during Ramadan (1). A sub study of Ramadan prospective diabetes study (2) which was conducted at the outpatient department of Baqai Institute of Diabetology and endocrinology, Karachi Pakistan in 2009 analyzed the food choices of patients with diabetes during Ramadan. Several irregularities regarding dietary intake and food...