Paylater is a digital payment feature used on e-commerce that act like credit card, which allowed us to pay later, its namesake. The motivation buy goods among teenagers very lacking because the current economic conditions are still unstable, so paylater can help encourage in community or do not make payments directly but gradually. purpose of this study test how much use system encourages impu...

The contribution of retailing to total airport revenue is becoming more important. This study examines the relationship between passengers’ shopping motivations and their commercial activities at airports, as well as the moderating effects of time pressure and impulse buying on this relationship. A sample of passenger survey data was collected at Taiwan’s Taoyuan International Airport. Three sh...

The purpose of this study is to analyze and prove the influence Store Atmosphere on impulse buying, positive emotions, emotions in mediating Atmosphere. against buying. This research was conducted at H&M Samarinda. design uses an explanatory approach. type quantitative. population are consumers who have made a purchase Samples were taken as many 130 people with non-probability sampling meth...

Good packaging and quality product that matches the price often calls for repeated patronage from consumers which enable the firm to stay in business. Good and attractive packaging of products creates readily available market for the firm and may help to cut down on advertising cost. The study examines the effect of good packaging of products on consumers’ buying choice as well as on impulse bu...

Shopee as a shopping platform with the most traffic in Indonesia has various features that can increase transactions due to impact of changes consumer patterns including E-WOM and testimonials containing after-purchase reviews flashale. Therefore, purpose this study is analyze: effect on SMI, flashale impulse buying, flashsale SMI Testimonial Flashsale buying through platform. This uses quantit...