نتایج جستجو برای: keywords marketing mix elements
تعداد نتایج: 2265687 فیلتر نتایج به سال:
Background: The most prominent features of the current world include globalization of the economy, mass production, excess capacity for production lines of the factories and industries in most markets, intensive competition, massive information, and inefficiencies in communications. These all represent formation of the global markets for all national and regional companies, complexity of market...
Evaluation of the marketing mix of the biggest fish market in Iran from the point of view of the sellers was done by questionnaire in 2019. For data analysis, descriptive statistics and Friedman test were used. The results showed that, from the point of view of the sellers, customers prefer to buy consistently from a particular stand or place and their highest priority is salmon and Persian Gul...
The global development taking place in various fields, especially the financial and economic ones, so intense competition contributed to raising services sector innovating methods, methods systems commensurate with this development. Hence research came as it aims study impact of marketing on total customer satisfaction institutions. proposal for study, using questionnaire a tool directed sample...
the aim of this study was to identify the recurring themesand to evaluate methodological components of 204 marketing theses(1384-1389) in four selected universities including: shahid beheshtiuniversity (sbu), tehran university (tu), allameh tabatabaiuniversity (atu) and tarbiat modares university (tmu). contentanalysis showed that the most favored subjects in marketing theses areconsumer behavi...
This study examines the impact of specific firm characteristics, environmental characteristics and marketing mix strategy on export marketing performance. Data were gathered via a mail survey of firms exporting from Queensland, Australia. The results indicate that firm characteristics and environmental characteristics impact significantly on both overall performance and marketing mix strategy a...
Digitalization is making a significant impact on marketing. New marketing approaches and tools are emerging which not always clearly categorised. This article seeks to investigate the relationship between one of novel tools, content marketing, five elements traditional communication mix. Based an extensive literature review, this paper analyses main differences similarities them. aims generate ...
abstract: literature is said beautiful words of poetry or prose that excites reader’s or listener’s feel. certainly, to be effective, such a text should have certain characteristics. the four elements of the literature: thought, imagination, emotion and style make a text to be literary and effective. emotion and imagination are specific elements of literary texts, while thought and style a...
Captivating Spectators: Exploring the Influence of Marketing Mix Elements on Sports Event Engagement
This research study explores the influence of Marketing Mix components on spectator interest and engagement in sports events, with a focus traditional rugby football rivalry between Chulalongkorn University Thammasat University, known as “Rugby Football,” Thailand. Drawing 7Ps marketing mix theory, utilizes composite-based approach to identify key factors within each element that contribute sub...
in spite rapid and increasing growth of international tourism industry and its importance in economy countries in the world (globe), unfortunately iran could not yet benefited from the economic advantages of this section and could not yet obtained a considerable share from its foreign currency. regarding the important role of the tourism in the world trade, and earning of about 10 percent (10%)...
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