Today’s networked economy is a strategic combination of many factors, with electronic platforms and relationships underpinning competitive advantage. Enabled and driven by information and communication technologies (ICT) and connectivity, the networked economy is challenging the fundamental bases of established government frameworks, conventional business practices, and traditional marketing di...

Psychologists often explore the impact of one act on a subsequent related act. With an eye to the marketing literature, this paper explores two properties of sequential choices that involve the resolution of competing goals. Reinforcement occurs when the goals driving the first choice are made stronger by that choice and result in a congruent subsequent choice. Balance occurs when the first cho...

Electricity generated by renewable energies (RES-E) already accounts for 25% of Germany’s electricity supply. This has led to recent discussions for a better market integration of RES-E. The paper examines how competing actors and their ideas on market integration developed new services for direct marketing according to their respective origins and tried to shape the regulatory framework. The p...

This paper argues that substantive and sustainable population-wide improvements in physical activity can be achieved only through the large scale adoption and implementation of policies and practices that make being active the default choice and remaining inactive difficult. Meta-volition refers to the volition and collective agency of early adopter leaders who implement such changes in their o...

“Bazaar” is a Persian word from the language of Iranians of 2500 years ago which has entered the languages of other countries. “Bazaar”, the trading or marketing place with the architectural principles and concerns, was formed in Iran because of the long experience of marketing. This has become a valuable inheritance of Islamic ideological civilization and Iranian advanced architecture and a mo...

The introduction of Advanced Driver Assistance Systems (ADAS) in road traffic induces many complex questions. One of them is whether or not present legislation frameworks are able to accommodate a smooth development and market implementation of ADAS. This is strongly related to the aspect of traffic safety. The various aspects related to this issue are categorised based on an exploration of the...

BACKGROUND Harmful gambling is a significant public health issue. Alongside the rapid diversification of gambling products, are rapid increases in the marketing for specific types of gambling products, such as online wagering. While concern has been raised about the impact of gambling promotions during sporting matches on the gambling beliefs and behaviours of adolescents, very little research ...

In this paper we describe the range of values that can be taken by the fractional weak discrepancy of a poset and characterize semiorders in terms of these values. In [6], we defined the fractional weak discrepancy wdF (P ) of a poset P = (V,≺) to be the minimum nonnegative k for which there exists a function f : V → R satisfying (1) if a ≺ b then f(a) + 1 ≤ f(b) and (2) if a ‖ b then |f(a) − f...