Knowledge Management (KM) has been recognized as a critical management strategy in generating competitive advantage for the organization. In order to protect organizational knowledge stored in or transferred through company’s Knowledge Management Systems (KMS), information security controls have to be incorporated into these systems. However, overly strict controls may adversely impact the perc...

this study investigates the factors affecting the brand loyalty of the customers of auto-mobile industry in region of pakistan with the use of ecsi model. a well-organized structured questionnaire was distributed among the customers of auto-mobile industry. the questionnaire was based on 5 point likert-type scale. results show that the customer expectations have a direct positive impact on perc...

Covid-19 pandemisi başta sağlık olmak üzere toplumsal hayatı birçok yönden etkilemektedir. Pandeminin etkilediği önemli alanlardan biri de ekonomidir. Pandemi işletmeyi ekonomik olarak Geleneksel pazarlama yöntemlerini kullanarak satış gerçekleştiren firma pandemi nedeniyle ürünlerini internet üzerinden satmaya başlamıştır. Çünkü tüketici bu dönemde yoğun alışveriş yapmaktadır. Bu alışverişlerd...

This paper investigated the impact of organizational commitment and perceived organizational support on the turnover intention of Telecom employees in Pakistan. Data from 230 respondents was used to measure the impact of two factors on turnover intentions. Correlation and regression analysis techniques were used to analyze the relationship of organizational commitment and perceived organization...