This paper describes the ongoing work of IWebS (Intelligent Web Services) project, which studies the possibilities of the Semantic Web technology in creating an yellow page directory service for end-users. We propose an ontology-based mechanism for both advertising and finding the services. The essential parts of the system are ontologies for describing and storing service advertisements, a sem...

INTRODUCTION Retailer noncompliance with limited US tobacco regulations on advertising and labeling was historically patterned by neighborhood in ways that promote health disparities. In 2010, the US Food and Drug Administration (FDA) began enforcing stronger tobacco retailer regulations under the Family Smoking Prevention and Tobacco Control Act of 2009. However, recent research has found no d...

This paper investigates the upcoming business model of online streaming services allowing music consumers either to subscribe to a service which provides free-of-charge access to streaming music and which is funded by advertising, or to pay a monthly flat fee in order to get ad-free access to the content of the service accompanied with additional benefits. Both businesses will be launched by a ...

a r t i c l e i n f o Online storage and streaming services are surpassing physical media as the predominate means of disseminating and sharing digital contents such as music, documents, photos, and videos. In addition, many software vendors are switching from on-premises installations to web-based rendering for their offerings. Differentiated pricing, based on tiered service responsiveness and...

Mobile ad hoc networks (MANET) are becoming an integral part of the ubiquitous computing and communication environment, providing new infrastructure for multimedia applications such as video phone, multimedia-on-demand, and others. In order to access multimedia information in MANET, Quality of Service (QoS) needs to be considered, such as high success rate to access multimedia data, bounded end...

OBJECTIVES This study sought to quantify television advertising exposure achieved by tobacco companies through sponsorship of motor sports events and to evaluate the likely effect of the Master Settlement Agreement on this advertising. METHODS Data from Sponsors Report, which quantifies the exposure that sponsors of selected televised sporting events receive during broadcasts of those events,...

Internet advertising has grown substantially, and represents the second-largest destination of advertising dollars in the USA. While those data are more difficult to find in other countries, it is expected that the future is similarly bright for the online advertising industry world-wide. This study proposed and tested a causal model that predicts (1) both intentions to return to the host site ...

An exploratory study conducted in late autumn and early winter 2006–2007 investigates the purchasing of sponsored search advertising for a major US university’s academic department. The ad campaign used Google’s AdWord service with the goal of increasing awareness of the academic department and encouraging potential graduate admissions or admissions inquiries. A behavioural model of information...

advertising." When the problem is so serious and the benefit of banning promotion so clear we are inevitably left to wonder what it is that stops Mrs Bottomley from acting. Natural civil service inertia, a libertarian distaste for advertising bans, and some economic anxiety may have marginal importance, but direct political pressure from the tobacco industry and those who benefit from advertisi...